The Concept
The International Quality Awards (IQA) have been instituted by Brands Impact to encourage Quality improvements in both manufacturing as well as service sectors in India. IQA may be bestowed upon Public and private undertakings, sectors and industries, service and commerce organisations, Government and Semi-Government departments, Trade and professional associations, Educational, Healthcare and Hospitality Establishments and even organisations and individual service providers and professionals. The IQA Award winners are adjudged to have made significant achievements in achieving customer satisfaction through their dedication to delivering quality products and/or services, comparable to their international counterparts. In short, IQA signifies that the quality that your brand stands for is comparable to international levels!
The Need
Lack of consumer awareness and the ever crowded marketplace call for clear distinction between those who are dedicated to delivering quality to their customers and those who are only aiming at making profits at the expense of consumers. IQA aims to bring more transparency to the marketplace and identify quality players in any and all consumer products and services categories. Our aim is to promote the concept of delivering consumer satisfaction through quality products and services.
The Creator
Brands Impact is one of India's top brand management firms that specialises in creating extraordinary brands out of ordinary businesses. Our comprehensive bouquet of services includes branding, creative design, web enablement, advertising, public relations, event management, online promotions, social media management and more. To read more, please click here